Beginning with the idea for aesthetic, chic, carefully designed and highly functional bags, Nuzhat and Zohaib came together to infuse their energies into STRAP IT™. To cater to the audience that was crazy bored with the same monotonous and uninspiring range of bags which did not kindle the senses at all; the mother-son duo committed to bring about a series of bags that spelled D-I-F-F-E-R-E-N-T quite differently! The world needed the utility bags but it needed the class, the oomph, and that stimulating kick laced in “something different”!
With the collective experience of 30 years and as people who have always had a keen eye for artistic appeal and utility, it was only natural that the brains behind STRAP IT™ opted for something that is both aesthetic and practical.
STRAP IT™ puts forth the belief that accessories can fulfil larger needs in the community while keeping intact the hip and trendy feel about them. Thus, the vision for STRAP IT™ does not only hold the trade initiatives in place but brings the need for cultural change in the focus. Adaptability, affordability and practicality are the driving ideas behind the bags crafted and offered with compassion at STRAP IT™.
Each bag is a fusion statement of Indian and Western creativity which reflects inclusiveness that the world needs. Tasteful amalgamation of leather with other pastoral elements such as canvas, Cordura®, and lightweight nylon that the bags carry is a testament to the brand’s ever-expanding vision and imagination. The endless creativity combines with the minimalist approach to conceive durable bags that showcase trendsetting attitude and immaculate values of reliability and high quality.
And then, how could we ignore fashion! We put the style at the forefront for the fashion connoisseurs! The story proceeds ahead to the inspiration where STRAP IT™ holds “age no bar” as the central mantra and the range of subtly colourful designs ensures a tastefully crafted bag for everyone. Not just that the bags offer high functionality, every product designed is an opportunity for elevating the outfits too. With an eye to detail and the keenness to set the exuberant trends in the market, we are crafting one bag at a time!
With such enthusiasm, STRAP IT™ was born and with added zing we continue. Under the mother-son duo’s expert eye, and their vision for inclusivity, STRAP IT™ is on its way to becoming the leader in all-inclusive, simplistic yet interesting and extremely trendy bags. With international shipping that reaches far and wide, we ensure that every step of our process keeps our buyers’ needs in mind. STRAP IT™ ensures every bag is worthy of the immaculate excellence and energy that your personality holds.